Music service Lala heralds MP3-killing iPhone app

Music service Lala heralds MP3-killing iPhone app

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Story Published: Oct 27, 2009 at 11:27 AM MST

Story Updated: Oct 27, 2009 at 11:27 AM MST

By Associated Press

LOS ANGELES (AP) - Online music retailer Lala is preparing an iPhone program that its co-founder says paves the way for the end of downloading songs in the MP3 format.

The app allows users to buy the right to stream songs forever for just 10 cents each. The song quality is lower than what Apple's iTunes offers, but the tracks load and play in seconds, with playback possible even outside of cell phone coverage.

Lala hopes to launch the app next month, pending approval from Apple.

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