J.R. Simplot Dies at 99

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Story Published: May 26, 2008 at 12:18 AM MDT

Story Updated: Nov 20, 2008 at 9:41 PM MDT

By Channel 3 Eyewitness News

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The small town Idaho kid, who built an empire and turned his name into a symbol for success, has passed. J.R. Simplot died Sunday morning.

The Ada County Coroner says, J. R. Simplot passed away at 10:52 this morning, in his Boise home. He was 99 years old.

The coroner's office says the billionaire died of natural causes. There was no autopsy. The Simplot family is spending the day together. They've asked for privacy, and will make a statement later.

Click the video link above for a look back on the life of J.R. Simplot.

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