An old motherhood tradition is coming back in full force and taking hold of the fashion industry. It's called "Baby Wearing."

One Rigby women is leading the movement in Idaho and even achieving international recognition with her baby carrying company, Ball Baby Carriers.

They call it baby wearing. It's a practice mother's swear by.

"To have them so close to you up against your stomach that skin to skin contact is very important to have," says baby-wearer Sally Jackson.

"They're really easy to use and very functional," says baby-wearer Dawn Green.

"Your arms just can't hold them all day so the carriers are great for that," says baby-wearer Micah Jackson.

And kids can't get enough of.

"It feels like a piggy back ride and its comfortable too."

These carriers give a modern twist to an ancient tradition that creator Kimber Tower says has been lost in today's fast paced society.

"We seem to push our children away because were so busy. So, we put the baby in the swing or in the car seat or something so we can get our work done. When you wear your baby close, they can feel your heartbeat, they can feel their parents body move, they can see what's going on around them," says Tower.

"Strap him on and he is instantly happy I can do laundry, I can sweep, mop, and get all my house work done," says Sally Jackson.

Tower's company started off small.

"I found a carrier online and I just loved it, and so Drew, my sister, since she sews 100 times better than me she made us a carrier and it worked great, and we started selling them locally. And then we developed this new pattern for Mei Tai that is very different than anything on the market right now," says Tower.

And it didn't take long for her product to find its way over seas.

"We've just grown and grown and now we're in several countries," says Tower.

And into the hands of celebrities.

"Baby wearing is becoming a real trend if you look at Gwen Stefani, she baby wears all the time. I've seen Brad Pitt, Angelina Jolie, Brook Shields," says Tower.

More recently baby wearing has taken the spotlight in various motherhood magazines featuring its developmental benefits.

"Wearing your baby counts as tummy time. So instead of putting your baby on the ground and you know babies just hate that you can wear them in a carrier and it teaches them to have head control. People don't realize it but putting your baby in a carrier they are an active participant. They can't just sit there limp they need to hold themselves up so it's good for a baby to be in a carrier. It helps them strengthen their muscles," says Tower.

"He's very alert even from the time he was very little and people would say, 'wow he's just looking at things and he's focusing his eyes he's like really paying attention to stuff,' and I think it because he's always been around everywhere we would go he would go and he'd see all the things we we're seeing and doing and so his environment was really dynamic," says Micah Jackson.

"And I've worked with a couple of women who have had a really hard time breast feeding, and we have found that if they're wearing the baby in the carrier it will increase their milk supply and help them. And it's really cool to be able to nurse hands free," says Tower.

For many mother's these carrier's are becoming a fashion statement.

"I coordinate I do," says Sally Jackson.

"Baby wearing, a great thing about it is it's not an accessory for your baby. It's an accessory for mom because I'm a mom but that doesn't mean I'm some old stuffy lady hanging out somewhere I still do things and I'm still cool," says Tower.

A trend Tower hopes will stick around.

"That is a very natural feeling to the baby, and people are realizing its a good parenting choice," says Tower.

These carriers cost between 70 and 90 dollars and you can buy them locally at Lynn's Linens in Idaho Falls, The Quilt Shoppe in Rigby, and Maternal Instincts in Pocatello. For more information on Kimber's Mei Tai carriers go to www.haveaballbaby.com